‘The Master' Will Screen In Austin In 70mm; PTA Says ‘Keeping 70mm Alive Is Important'

While "The Master" won't be screening at Fantastic Fest, Austin will be one of the cities getting a prestigious 70mm release at the Alamo Ritz theatre starting September 21. Again, we may have seen this coming but it makes the news no less exciting. (via Indiewire)

PRESENTED IN AMAZING ALAMOSCOPE:

70MM AT THE RITZ!

Brand New Programming Series Goes Big, 

Including Paul Thomas Anderson's "The Master"

Austin, TX--- Wednesday, August 1st, 2012--- Alamo Drafthouse is pleased to announce a new ongoing film series beginning August 24, titled "Presented in Amazing AlamoScope: 70mm at the Ritz!" In the world of film presentation, nothing -- digital or otherwise -- can ever match the power and glory of 70mm film.  A gargantuan creation of the 1950s, 70mm quickly became the permanent benchmark of quality, transforming every title released in the format into a mind-expanding epic.  The depth, the sharpness, the beauty and the history make every 70mm screening an unforgettable event for any movie fan.  While movie studios and theaters dump celluloid to replace with computer files and giant TVs, the Alamo is proud to instead leap into the tremendous, triumphant arena of 70mm.

The incredible lineup at the Alamo Drafthouse Ritz in Austin, TX includes WEST SIDE STORY, CLEOPATRA, GHOSTBUSTERS, INDIANA JONES, BARAKA, PLAYTIME and Paul Thomas Anderson's highly anticipated new film THE MASTER, all shown the way they were meant to be seen, in glorious 70mm. 

"I am thrilled that Tim has helped us present the film in its intended way.  This is a special format, and keeping it alive is important," said director Paul Thomas Anderson.  

"Paul Thomas Anderson has bucked the trend of digital conversion and shot his new American epic THE MASTER in glorious 70mm.  As an homage to his bold ambition, we have made a long-term commitment to celebrate 70mm, both as a lead-up to the release of his new film and as an integral part of our programming for years to come," says Tim League, founder and CEO of Alamo Drafthouse.

Tickets to WEST SIDE STORY are on sale now.  A badge providing access to all 7 films including THE MASTER is also on sale.  The badge includes access to the first show on Saturday at noon or slightly before for all repertory films and the premiere screening of THE MASTER on 9/21 at 7:00pm (approx.).

Go here for tickets, schedule and more information on

"Presented in AlamoScope: 70mm at the Ritz!"

Incidentally, this looks like the first publicly spoken words from Paul about the format or the film itself since beginning the project. As we already knew, Paul is very keen on showing the film in 70mm going so far as to thank Drafthouse founder Tim League for helping him present the film "in its intended way." So far Austin is the only confirmed city to receive a 70mm engagement but we hope there will be many more to come.

So we'll take this opportunity to remind you again to please read our 70mm Guide to find out exactly what makes the format so special and then head over to Help PTA Show 'The Master' In 70mm In Your City. How many more cities will be showing the film in 70mm? That's not clear yet. We're still looking for available venues and it probably wouldn't hurt to let The Weinstein Company know how important it is for you to be able to view the film in its intended format.

#THEMASTER70MM 

See when "The Master" is playing at a theatre near you.

Stay tuned to Twitter and Facebook for the latest news and updates.